The Naked Future

Synopsis

"A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy." --Daniel Pink, author of DriveThanks to recent advances in technology, prediction models for individual behavior grow more sophisticated by the day. Whether you'll marry, commit a crime or fall victim to one, or contract a disease are becoming easily accessible facts. The naked future is upon us, and the implications are staggering.Patrick Tucker draws on fascinating stories from health care to urban planning to online dating. He shows how scientists can predict your behavior based on your friends' Twitter updates, anticipate the weather a year from now, figure out the time of day you're most likely to slip back into a bad habit, and guess how well you'll do on a test before you take it.Tucker knows that the rise of Big Data is not always a good thing. But he also shows how we've gained tremendous benefits that we have yet to fully realize.g. Patrick Tucker draws on stories from health care to urban planning to online dating to reveal the shape of a future that's ever more certain. In these pages you'll meet scientists and inventors who can predict your behavior based on your friends' Twitter updates. They are also hacking the New York City sewer system to predict environmental conditions, anticipating how much the weather a year from now will cost an individual farmer, figuring out the time of day you're most likely to slip back into a bad habit, and guessing how well you'll do on a test before you take it. You'll learn how social networks like Facebook are using your data to turn you into an advertisement and why the winning formula for a blockbuster movie is more predictable than ever. The rise of big data and predictive analytics means that governments and corporations are becoming much more effective at accomplishing their goals and at much less cost. Tucker knows that's not always a good thing. But he also shows how we've gained tremendous benefits that we have yet to fully realize. Thanks to the increased power of predictive science, we'll be better able to stay healthy, invest our savings more wisely, learn faster and more efficiently, buy a house in the right neighborhood at the right time, avoid crime, thwart terrorists, and mitigate the consequences of natural disasters. What happens in a future that anticipates your every move? The surprising answer: we'll live better as a result.

Copyright:

2014

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781101599464

Related ISBNs:

9781591847700

Publisher:

Penguin Publishing Group

Date of Addition:

02/26/15

Copyrighted By:

Patrick Tucker

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Science, Technology, Social Studies, Mathematics and Statistics, Philosophy

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.