Start Your Own Microbrewery, Distillery, or Cidery
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- Synopsis
- Start Your Own Microbrewery, Distillery, or Cidery and Craft Your Success StoryGrowing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down-giving you the perfect opportunity to start up.Corie Brown of Zester Daily and our experts introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John's Cider Mill.You'll gain an insider's look at how to:Analyze craft products, their distinct challenges, and dynamic marketWrite a winning business plan that promotes growth and secures fundingKeep overhead low and margins high with options like self-distributionCapture customers and create evangelists with the story behind the brandEnhance the brand experience with events, taprooms, tastings, and toursDevelop invaluable relationships with distributors and restaurantsactics; create promotions and gain a following through social media.The 20+ companies profiled include: Greenstar Brewery in Chicago, Rolling Meadows in rural Illinois, Leopold Brothers Distillery in Denver, Anchor Brewing in San Francisco, and Widow Jane and Cacao Prieto Distillery in Red Hook, NY.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781613083116
- Related ISBNs:
- 9781599185651
- Publisher:
- Entrepreneur Press
- Date of Addition:
- 06/22/15
- Copyrighted By:
- Entrepreneur Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Cooking, Food and Wine, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by The Staff of Entrepreneur Media
- by Corie Brown
- in Nonfiction
- in Cooking, Food and Wine
- in Business and Finance