Digital Marketing: A Practical Approach (Second Edition)

By: Alan Charlesworth

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Synopsis: Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. This new, second edition builds on the first edition's success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it's been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.

Book Quality:: Excellent
Book Size:: 342 Pages
ISBN-13:: 9780415834834
Publisher:: Routledge
Date of Addition:: 07/13/15
Copyrighted By:: Alan Charlesworth
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Textbooks
Grade Levels:: College Freshman, College Sophomore, College Junior, College Senior
Submitted By:: Daproim Africa
Proofread By:: Daproim Africa
Usage Restrictions:: This is a copyrighted book.