Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)
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- Synopsis
- This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship. " Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781633691421
- Publisher:
- Harvard Business Review Press
- Date of Addition:
- 08/07/15
- Copyrighted By:
- Harvard Business School Publishing Corporation
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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