Introduction to Mass Communication: Media Literacy and Culture,7th Edition
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- Synopsis
- This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
- Copyright:
- 2012
Book Details
- Book Quality:
- Excellent
- Book Size:
- 450 Pages
- ISBN-13:
- 9780073526157
- Publisher:
- McGraw Hill
- Date of Addition:
- 09/01/15
- Copyrighted By:
- Stanley J. Baran
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies, Communication
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.