Business is ART
By:
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- Synopsis
- Some estimates say that as many as eight out of ten new businesses fail within the first 18 months. More conservative estimates say that about half of new business start-ups are still in business four to five years later. In either case, the likelihood of business failure is very high. Anything that improves the odds should be welcomed by, both, the business and the lender/investment communities. Studies prove that good planning practices more than double the chance of business success. Yet, the vast majority of small to medium sized businesses operate without a formal plan, and only a subset of those follow through, measuring targeted objectives and adjusting plans accordingly. Why? Some of the reasons include: they just don't know any better, it's just too complicated, and it's just too time consuming. Translation: it's just too easy NOT to do it. Start-up companies that need seed money must create business plans in order to obtain loans, attract investors and launch more successful crowd funding projects. But the process is often tedious and quickly forgotten after the initial requirement. Business owners and leaders need tools that help them easily articulate, revise and track plans and objectives on an on-going basis. Business is ART leads the reader through an easy to follow approach to business as ART, beginning with the vision and painting the picture through strategic planning, business planning and performance metric tracking. The emphasis is on ease and visual appeal in order to keep the reader engaged in the process long after putting down the book. The read is light, at times humorous, and includes several real-life examples, stories, quotes and anecdotes. Along the way it provides simplified, table-driven templates for creating plans and introduces a new, proprietary methodology for tracking metrics: the PingChart. Finally, Business is ART introduces a new, proprietary software for following this simplified approach.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781927958452
- Publisher:
- Figure 1 Publishing
- Date of Addition:
- 02/14/16
- Copyrighted By:
- Jon Umstead
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Self-Help, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.