Communication for Behavior Change
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- Synopsis
- The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. The book teaches people how to: * Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience * Create characters that represent and attract the target audience * Introduce subtle and convincing ways to improve the standard of living of the audience * Conduct design workshops for preparing design documents that help script writers create 'convincing' dramas containing the behavior-change message accurately
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9789351505396
- Related ISBNs:
- 9789351501695, 9789351501688
- Publisher:
- SAGE Publications
- Date of Addition:
- 02/22/16
- Copyrighted By:
- Esta de Fossard and John Riber, 2
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Esta De Fossard
- by John Riber
- in Nonfiction
- in Language Arts
- in Communication