Advertising and Integrated Brand Promotion

By: Richard J. Semenik and Angeline Close Scheinbaum and Chris T. Allen and Thomas Clayton O'Guinn

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Synopsis: Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.

Book Quality:: Excellent
Book Size:: 407 Pages
ISBN-13:: 9781285187815
Publisher:: Cengage Learning
Date of Addition:: 02/25/16
Copyrighted By:: Cengage Learning
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Textbooks
Grade Levels:: College Freshman, College Sophomore, College Junior, College Senior
Submitted By:: Daproim Africa
Proofread By:: Daproim Africa
Usage Restrictions:: This is a copyrighted book.