Mastering the New Media Landscape

By: Rusty Shelton and Barbara Cave Henricks

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Synopsis: The New Way to Get Noticed The giant brands that once dominated the media landscape--Oprah, the New York Times, NPR, CNN--have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media--earned, owned, and rented--and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

Book Quality:: Publisher Quality
ISBN-13:: 9781626565821
Related ISBNs:: 9781626565814, 9781626565821, 9781626565807
Publisher:: Berrett-Koehler Publishers
Date of Addition:: 03/07/16
Copyrighted By:: Rusty Shelton, Barbara Cave Henricks
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.