The User's Journey: Storymapping Products That People Love

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Synopsis
Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Copyright:
2016

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781457190834
Related ISBNs:
9781457190810, 9781933820361, 9781457190827
Publisher:
Rosenfeld Media
Date of Addition:
Copyrighted By:
Rosenfeld Media
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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