Kleppner's Advertising Procedure
By: and and
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- Synopsis
- An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.
- Copyright:
- 2011
Book Details
- Book Quality:
- Excellent
- Book Size:
- 837 Pages
- ISBN-13:
- 9780136110828
- Publisher:
- Prentice Hall PTR
- Date of Addition:
- 03/30/16
- Copyrighted By:
- Pearson Education, Inc.,
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- Yes
- Categories:
- Nonfiction, Business and Finance, Textbooks
- Grade Levels:
- College Freshman, College Sophomore, College Junior, College Senior
- Submitted By:
- 170
- Proofread By:
- 170
- Usage Restrictions:
- This is a copyrighted book.
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