Essentials of Marketing: A Marketing Strategy Planning Approach (Fourteenth Edition)
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- Synopsis
- Essentials of Marketing Helps you learn about Marketing and Marketing Strategy Planning. With 18 chapters that introduce the important concepts in marketing management, you will see all aspects of marketing through the eyes of the marketing manager. This new edition covers the dynamic changes taking place in marketing management and the market environment. Essentials of Marketing, 14th edition, will help you understand today's best marketing practices and ideas.
- Copyright:
- 2015
Book Details
- Book Quality:
- Excellent
- Book Size:
- 717 Pages
- ISBN-13:
- 9780077861049
- Publisher:
- McGraw-Hill Education
- Date of Addition:
- 06/01/16
- Copyrighted By:
- McGraw-Hill Education
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks
- Grade Levels:
- College Freshman, College Sophomore
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.
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