Creating a Data-Driven Organization

By: Carl Anderson

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Synopsis: What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board.Through interviews and examples from data scientists and analytics leaders in a variety of industries, author Carl Anderson explains the analytics value chain you need to adopt when building predictive business models--from data collection and analysis to the insights and leadership that drive concrete actions. You'll learn what works and what doesn't, and why creating a data-driven culture throughout your organization is essential.Start from the bottom up: learn how to collect the right data the right wayHire analysts with the right skills, and organize them into teamsExamine statistical and visualization tools, and fact-based story-telling methodsCollect and analyze data while respecting privacy and ethicsUnderstand how analysts and their managers can help spur a data-driven cultureLearn the importance of data leadership and C-level positions such as chief data officer and chief analytics officer