What Products Will Customers Want to Buy?
By: and
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- Synopsis
- What products should we develop? Which improvements over previous products will customers enthusiastically reward with premium prices and which will they greet with indifference? According to the authors, failures in product development are, in fact, predictable, and therefore avoidable, if managers get the categorization, or market segmentation, stage of theory right. This chapter explores the forces that cause even the best managers to segment erroneously, offering a new approach that will help managers segment their markets according to the way customers experience life, which can lead to uncovering opportunities for disruptive innovation.
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.