Introduction (The Strategy Map as a Visual Representation of Organizational Strategy)
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- Synopsis
- An organization's strategy describes how it intends to create value for its shareholders, customers, and citizens. If an organization's intangible assets represent more than 75% of its value, then its strategy formulation and execution need to explicitly address the mobilization and alignment of intangible assets. This chapter introduces the strategy map, derived from the four-perspective model of the Balanced Scorecard, as an indispensable visual tool for aligning intangible assets to strategy for sustainable value creation. Two case studies follow to demonstrate the use of strategy maps.
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.