Customizing Your Strategy Map to Your Strategy
By: and
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- Synopsis
- A well-constructed strategy map should show the interrelationships among the organization's internal processes and intangible assets that create sustainable competitive advantage. The value proposition in the customer perspective, the critical internal processes, and the intangible assets in the learning and growth perspective of a strategy map will be completely different for companies following different strategies. While every organization must adapt and customize its strategy map to its unique situation, in this chapter the authors sketch templates for four generic strategies: low cost, product leadership, customer solutions, and system lock-in.
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.