Planning the Campaign

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Synopsis
The strategy map by itself is simply a static representation of strategy, identifying the outcomes and the drivers of value creation. This chapter describes how adding three ingredients (quantity, defined time line, and select initiatives) transforms the strategy map into a dynamic management tool to guide the selection of strategic initiatives and programs for driving performance breakthroughs.
Copyright:
2003

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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