Strategic Activity-Based Management: Product Mix and Pricing
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- Synopsis
- Many Activity-Based Management (ABM) practitioners focus only on operational ABM. They leave an important weapon unused when they ignore strategic ABM. This chapter introduces strategic activity-based management, which modifies the demand for organizational activities to enhance profitability. Focusing on decisions made about existing products, the product-related activities described, if implemented successfully, will reduce the resources required to produce products.
- Copyright:
- 1997
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.