Strategic Activity-Based Management: Customers
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- Synopsis
- Analysis reveals that many demands for organizational resources arise not only from products but also from customers and distribution and delivery channels. When we have even a rough economic map of our customer profitability, we have enormous opportunities for profit improvement. This chapter covers the wide variety of actions managers can take to transform unprofitable customers into profitable ones through initiatives on pricing, technology, ordering, and distribution.
- Copyright:
- 1997
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.