The Alexander Problem: Successfully Growing Through Adjacency Expansion
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- International bestseller Profit from the Core was originally published in 2001 and helped many companies find their way back to profitable growth after the Internet bubble burst. Now, the fully updated edition points the way forward in today's economy with new examples and data that demonstrate how companies have met the challenges and opportunities of turbulent times by returning to their core businesses. The stronger your core business is, the more opportunities you have both to move into profitable adjacencies from the core and to lose focus and jeopardize the stability of the core. This chapter describes how to identify adjacent business opportunities, assess the right adjacencies, and avoid some common pitfalls of adjacency expansion. Numerous case studies on companies including Gillette and Hewlett-Packard illustrate how to ensure sustained profitable growth by systematically expanding into logical business adjacencies around a stable core. This chapter was originally published as Chapter 3 of Profit from the Core (Updated Edition): A Return to Growth in Turbulent Times.
- Copyright:
- 2001
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.