The Redefinition Dilemma: How to Determine Whether Redefining Your Core Business Is the Right Course of Action
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- Synopsis
- International bestseller Profit from the Core was originally published in 2001 and helped many companies find their way back to profitable growth after the Internet bubble burst. Now, the fully updated edition points the way forward in today's economy with new examples and data that demonstrate how companies have met the challenges and opportunities of turbulent times by returning to their core businesses. Sometimes the core encounters turbulence when an industry or economy falters, technology changes, customer needs shift, or a new business model abruptly grabs market share. Succeeding in a major redefinition of the core business is rare, but it can be accomplished. This chapter introduces "litmus tests" for determining when redefinition may be in order, provides detailed case examples to illustrate the scenarios, and cites key implementation lessons from companies like Marvel Entertainment, General Dynamics, and Apple. This chapter was originally published as Chapter 4 of Profit from the Core (Updated Edition): A Return to Growth in Turbulent Times.
- Copyright:
- 2001
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.