Growing from the Core: Developing and Refining Your Growth Strategy

By: James Allen and Chris Zook

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Synopsis: International bestseller Profit from the Core was originally published in 2001 and helped many companies find their way back to profitable growth after the Internet bubble burst. Now, the fully updated edition points the way forward in today's economy with new examples and data that demonstrate how companies have met the challenges and opportunities of turbulent times by returning to their core businesses. In today's unstable business environment, change--in company strategies, structures, and people--is crucial to achieving sustained profitable growth. To master change, managers must pursue it, not resist it. This chapter summarizes the opportunities and risks of seeking to grow the core in a turbulent business environment. It concludes with ten key questions managers should ask about their companies as they embark on growth initiatives. This chapter was originally published as Chapter 5 of Profit from the Core (Updated Edition): A Return to Growth in Turbulent Times.