Signals of Change: Where Are the Opportunities?

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Synopsis
This chapter introduces the basic concepts of reading the signals of change in a given industry. By looking at three consumer segments--nonconsumers, undershot customers, and overshot customers--a savvy analyst can predict when conditions will be ripe for disruption. In addition, nonmarket forces, such as government and regulatory bodies, can play a key role in shaping the context for radical industry change.
Copyright:
2004

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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