Competitive Battles: How to Size Up Competitors

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Synopsis
Sizing up a head-to-head competition first involves assessing the combatants' strengths and weaknesses. Firms measure each others' resources, processes, and values. Where asymmetries develop between capabilities and market demands, opportunities arise for disruption. This chapter discusses why companies must continually scan a broad competitive horizon for both direct and indirect assaults.
Copyright:
2004

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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