Developing New Products and Services: The Marketer's Role
By:
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Traditional market research techniques are applied to developing incremental updates on existing products. The development may take a horizontal path to like products or a vertical path to make premium or budget versions of one line. However, market research may suggest breakthrough products that pose a larger market risk but can equal unprecedented results. This chapter concentrates all of these options and defines the marketer's role in each.
- Copyright:
- 2005
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.