Licensor: Choosing the Optimal Business Model for Innovation
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- Synopsis
- The choice of business model can have a dramatic effect on a company's ability to successfully achieve payback with a new product or service. This chapter shows how more and more companies are choosing licensing to achieve payback on their ideas and intellectual assets without having to make an investment in commercialization or realization.
- Copyright:
- 2007
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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