Learn to Love the Low End: Look for Innovation Opportunities that Appeal to Value-Conscious Customers in Tough Times
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- Synopsis
- In the dark days of October 2008, consumers flocked to discounters like Wal-Mart and McDonald's. In uncertain times, as this chapter illustrates, companies need to love the low end by embracing low-cost approaches that appeal to increasingly value-conscious customers and serve as a vital defense mechanism against encroaching attackers. Slashing prices isn't enough. Companies must determine what customers in low-end segments value--and deliver it. This chapter was originally published as chapter 7 of "The Silver Lining: An Innovation Playbook for Uncertain Times."
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.