Setting Your North Star and Initiating the TEN Cycle: The Tools for Implementation--Incorporating Sustainability into Your Core Business
By:
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- In order to be effective--and profitable--your sustainability efforts must serve core customer needs and reflect core business goals and values. Your company must develop general goals--what the author calls "North Star" goals--to guide the whole organization toward executing a strategy for sustainability. This chapter looks at how companies like P&G and Stonyfield Farm determined their North Star goals and identified the initial actions necessary to mobilize their people, increase transparency, and engage their whole networks of suppliers, customers, and community even before deciding which product, service, or other idea to pursue. This chapter was originally published as chapter 3 of "Strategy for Sustainability: A Business Manifesto."
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.