Get (Your People) Engaged: Involve Everyone in Sustainability to Drive Performance and Build Competitive Advantage

By: Andrew Winston

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Synopsis: Employees are the key to growth in good times and survival in bad. In times of low morale, people tend to want more meaning at work. A green focus will both engage and inspire your people to keep them going through tough times. The end goal of getting lean, smart, and creative through green initiatives is to improve company performance and competitive position. But to do that, you need to get people engaged in the hard and rewarding work of greening your core business, your strategies, your operations, and your products and services. In this chapter, author Andrew Winston describes how engaging people in sustainability helps to create a stronger company that will not only survive uncertain economic climates, but also prosper when times get better. This chapter was originally published as chapter 5 of "Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn On Top."