The Design-Driven Lab: How to Start--Building Design-Driven Capabilities
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- Synopsis
- Companies that master design-driven innovation have a distinct advantage over competitors because they repeatedly develop and release products or services that customers didn't even know they wanted, but now can't live without. If a company wants to quit the rat race of user-driven product development and become a leader in the radical innovation of product meanings, where should it start? What assets and organizational arrangements should it develop? And how should it sustain and improve them over time? This chapter focuses on the critical capabilities a firm should develop within its organization to implement and profit from design-driven innovation. This chapter was originally published as chapter 10 of "Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean."
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.