Journey: How the Meeting of Past, Present, and Future Affects Consumer Thinking

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Synopsis
How we frame time and unfolding events-the essence of "journey" as a deep metaphor-influences such consumer decisions as home buying, financial planning, charitable giving, health care, snacks, vacations, and many more. This chapter looks at what journeys reveal about consumers.
Copyright:
2008

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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