Deep Metaphors at Work: A Strategy for Workable Wondering-Understanding the Minds of Consumers

By: and

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis
If you want to overcome the deficit prevalent in consumer marketing and evidenced by failed product launches, ineffective marketing communications, and me-too research and development, you must learn to identify and engage the deep metaphors that govern the minds of consumers.
Copyright:
2008

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

Reviews

No Rating Yet