Learning to Win in China's Many Markets

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Synopsis
Today and tomorrow, marketers in China must be able to monitor changes in their product areas and adapt to them more quickly than in most markets around the world, against fierce competition, and in an atmosphere of flux and uncertainty. The best of them will proactively shape emerging markets and customer segments, leveraging marketing capabilities by learning and adapting quickly.
Copyright:
2007

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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