Identifying Jobs to Be Done: Uncovering New Routes for Growth
By: and and and and and
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- Synopsis
- To identify opportunities to create new growth, look first for important "jobs" that customers can't get done satisfactorily with current solutions. Embracing this notion of customers "hiring" products and services to get jobs done in their lives can help companies master the innovation life cycle.
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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