The Heart of Change: Appealing to the Heart, Not the Mind
By: and
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- Synopsis
- People change what they do less because they are given analysis that shifts their thinking than because they are shown a truth that influences their feelings. This is especially the case in large-scale organizational change, where you're dealing with new technologies, mergers and acquisitions, restructurings, new strategies, cultural transformation, globalization and e-business. To understand why some organizations are leaping into the future more successfully than others, you need to understand the flow of effective large-scale change efforts.
- Copyright:
- 2002
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.