Air, Food, and Water: Your Revenue Model--Developing a Revenue Model that Paying Customers Will Support
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- Synopsis
- There are five elements of any company's business model that determine whether a business or organization can survive and prosper: revenue, gross margin, operating expenses, working capital, and investment. Revenue is to any business--and to most other organizations, too--as air, food, and water are to mankind--it is fundamental to survival. Without revenue, a business is as lifeless as a plant without water. This chapter examines six questions that underlie every revenue model and demonstrates how three companies--Google, Silverglide Surgical Technologies, and China's interactive gaming leader, Shanda Interactive--identified a customer problem they could resolve and developed healthy revenue models that paying customers were willing to support. The authors' goal? To help you do the same. This chapter was originally published as Chapter 3 of "Getting to Plan B: Breaking Through to a Better Business Model."
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.