The Diamond in the Rough: How to Keep Finding Your Best Competitive Position-as Market Dynamics Change
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- Synopsis
- Spotting a threat of commoditization-and taking preventative action-is a critical survival skill for your organization. At the same time, for those prepared to seize the day, commoditization can present opportunities as well as threats. How do you exploit these windows of opportunity? In this chapter Richard A. D'Aveni explores a different perspective on dealing with commodity traps-anticipating them so you can stake out an advantageous position. Specifically, he shows how organizations can use price-benefit analysis to understand shifts in competitive dynamics and positions, as well as to anticipate these shifts. Examples from a hotel restaurant and the real estate industry provide vivid and actionable examples of how organizations can put this analysis to work to vault over the commodity traps that threaten them. This chapter was originally published as Chapter 5 of Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power.
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.