Sustainable Product Platforms: Using Nature's Rules to Design a Platform That Will Maximize Your Returns from Sustainability
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- Synopsis
- Can you leverage a simplified materials palette, and renewable energy and value cycle to transform your entire industry? The answer is determined by your ability to exploit nature's platform approach. Just as the biosphere uses DNA to improve upon the accumulated wisdom of evolutionary experiments, you can use a small number of materials and processes to create not just a single sustainable product, but a variety of products in a process of constant, albeit gradual, innovation and change. If you've already built your business around an economically viable value cycle (instead of the traditional value chain), founded on a non-toxic, economical materials palette and energy-efficient process technology, you are on your way to optimizing your value cycle, but your work still isn't done. By leveraging your company's value cycle as a platform for creating new products and attacking fresh markets, your business can amplify the returns from sustainability and build durable competitive advantage. This chapter will provide you with the tools you need to structure and design a value cycle platform, incorporate business partners into new processes, retain platform ownership, and other important strategic considerations. This chapter was originally published as Chapter 4 of "Earth, Inc.: Using Nature's Rules to Build Sustainable Profits."
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.