Choose Profit Over Market Share
By: and and
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- Synopsis
- For decades, managers have heard incessantly from colleagues, superiors, professors, and pundits that their salvation lies in pursuing and preserving high market share. According to the authors, however, this fiercely held belief that market share is the most appropriate basis for setting corporate goals, managing the corporation, and measuring performance is today's greatest management fallacy. This chapter explains the profit and marketing malaise that has taken hold of managers in mature markets and resulted in the intense focus on market share, and provides an overview of how managers can overcome this malaise, step by step.
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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