Learn to Compete Peacefully: Cede Market Share and Rally behind the Banner of Profit
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- Synopsis
- Given the passion most managers bring to their work, it is easy to forget that business is not warfare. Business and war differ in two critical aspects: first, war always ends, but competition never does; second, there are no customers on a military battlefield. In the absence of breakthrough innovation, peaceful competition in markets makes sense. Peaceful competitors strive to extend the life span and profitability of their established products. They differentiate products to match up with customer preferences and concentrate on profitable customer segments, even if that means ceding market share to competitors in areas where they are not strong enough.
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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