Change the Way You Form Your Assumptions: Base Views of Customers on Facts, Not Conventional Wisdom to Uncover Sources of Additional Profit
By: and and
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- Synopsis
- Challenging and changing your existing assumptions about your customers is the most important first step in identifying your hidden profit opportunities. It is always easier to retool your thinking-your assumptions about what your customers want and are willing to pay-than to retool the actual products and services you offer. This chapter explains the dangers inherent in using gut feeling, anecdotal evidence, and other corporate shortcuts to guide your decision making, and uses the links between price and profit to demonstrate the advantages of data-driven analysis.
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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