Use Internal Data to Find Profit Opportunities

By: and and

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis
Customer intelligence-about their preferences, about their buying behavior-can help you make a number of decisions based on fact, not conventional wisdom. This chapter will show you how to analyze and interpret data you already have within your company. While internal data clearly has its limitations, it can tell you a lot about what your customers want, what they do, and how they respond to competitive threats.
Copyright:
2006

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

Reviews

No Rating Yet