Uncover Preferences and Willingness to Pay: Use Customer Research to Find Profit Opportunities

By: and and

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Synopsis
Internal data are powerful but often inadequate or inappropriate to test certain hypotheses about your customers. These fundamental hypotheses include why customers behave the way they do and how they would respond to product and service changes. You can test these concepts reliably only through research with customers. This research can include market tests and customer surveys.
Copyright:
2006

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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