Optimize Your Marketing Mix to Capture the Highest Additional Profit
By: and and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Getting profits back from your customers involves wielding the full power in your marketing mix: product, promotion, place, and price. This chapter focuses on the ideas and techniques you can use to improve the first three of those elements in your marketing mix. The authors discuss segmentation and how to adapt your product and service portfolio to align it with your segments, and show how the nature and timing of your promotional activities can help you attract more customers, not inadvertently drive them into your competitors' arms.
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by Frank F. Bilstein
- by Frank Luby
- by Hermann Simon
- in Nonfiction
- in Business and Finance