Raise Your Prices to Get the Profit You Deserve
By: and and
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- Synopsis
- Raising prices-and when, how, by how much, and why-is one of the most important decisions a manager in a mature market must make. It is also the most complicated and riskiest. Of all the elements of the classic marketing mix, price is the most flexible in the short term and the most potent. While price increases represent a substantial source of profit, you need to make sure that you understand the implications of the price changes before you raise prices.
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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