Don't Ingratiate Yourself with Customers: The Risks of Changing Your Marketing Mix

By: and and

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Synopsis
Some marketing and sales professionals allow the maxim of delighting the customer to dictate every move they make, including the prices they change. You should not overindulge your customer. Instead, make sure that you extract fair value for what you deliver. Aggressive and acquiescent actions hinder your own efforts to pursue higher profits.
Copyright:
2006

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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