Get Your Market Communication Under Control: Defuse Tension in Your Marketplace and Capture the Higher Profits You Deserve
By: and and
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- Synopsis
- The parties that make up your market-customers, competitors, analysts, regulators, and investors-are not mind readers. The only way they can understand and react to your company is to observe your public actions and statements. As a result, managers should take careful and conscious control of what they say in public. This chapter describes how public statements can help them secure profit opportunities, and how miscommunication or lack of communication can jeopardize them.
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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