Hidesign, Marico, Godrej, VIP, and UB: Seeking Global Consumer Brands from India
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- Synopsis
- Within India, there is no shortage of blockbuster brands that have succeeded in establishing relevance, personality, and an emotional connection--key goals of any brand. Yet not one Indian brand is found on a recent list of the Top 100 Global Brands. What Indian companies have discovered is that having a strong global brand is not a nicety, but a strategic necessity. In contrast to building a brand with corporate customers or global elites, however, developing a global consumer brand is notoriously slow. Despite the success of a few organizations, Indian consumer brands have yet to register on the global brand radar. Nevertheless, many companies are trying, and five of these are examined here. This chapter is excerpted from "India's Global Powerhouses: How They Are Taking on the World."
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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