A Lone Ranger: Real World Strategies for Applying Growth Opportunity Scans, Assessing Product Extensions, and Realizing the Potential of Radical Innovations
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- "What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. This chapter finds Justin struggling to get a handle on several different applications for this technology in order to determine the growth opportunity and lay the groundwork for choosing the highest-potential innovations. Learn from his mistakes as he looks for ways to organize information effectively and evaluates strategic opportunities. This chapter was originally published as Chapter 8 of "What I Didn't Learn in Business School: How Strategy Works in the Real World."
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.