Can Marketing and Manufacturing Coexist?
By:
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Every manufacturing company experiences conflict, often internecine, between its marketing and manufacturing functions. There is a strong likelihood of conflict in managing the marketing/manufacturing interface in eight areas: capacity planning and long-range sales forecasting; production scheduling and short-range sales forecasting; delivery and physical distribution; quality assurance; breadth of product line; cost control; new product introduction; and adjunct services.
- Copyright:
- 1977
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- Harvard Business School Publishing - HBR
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.